About AICR’s New American Plate Challenge

AICR’s New American Plate Challenge is a 12-week interactive program that gets you eating smarter, moving more and managing your weight!

Each week you’ll take one step – a challenge – to put AICR’s 10 Recommendations for Cancer Prevention into action. Research suggests that our evidence-based recommendations not only lower cancer risk, but also help survivors.

Start Where You Are

We know there’s not just one diet and exercise plan that works for everyone. AICR’s NAP Challenge was designed for you to start where you are. Eat the foods you like and enjoy the activities that fit into your life.

You will gradually build habits to eat healthier and get more active by working through the weekly challenges. Each challenge includes specific goals that you work on at your own pace.

How You Take the Challenge

  • Sign up. When the challenge begins, you’ll begin receiving weekly emails.
  • Your Monday email reveals your weekly challenge.
  • Your Wednesday email reminds and encourages you to stick with your goal.
  • Your weekend email helps you prepare for the next challenge.

Join a Community

When you join AICR’s NAP Challenge, you’ll join thousands of others who have already taken the challenge and improved their health. You’ll have access to a members only Facebook page for support, conversation and sharing the ups and downs of making life-saving changes for your health. Take advantage of coaching from NAP Challenge dietitians as they provide guidance for each challenge.

Track your progress to maximize success. Use your personal journal space on your profile page to note your goals and progress, however it is most helpful for you.

What is the American Institute for Cancer Research?

AICR focuses on the link between diet, nutrition, physical activity and cancer prevention, treatment and survival. We support research and interpret the results of that research along with findings from the global scientific community, to craft reliable, evidence-based recommendations for lower cancer risk. AICR’s 10 Cancer Prevention Recommendations are your blueprint for healthy living to reduce risk of cancer.
Read more about our mission and work.

Meet the NAP Challenge Dietitians